Artificial Intelligence in Marketing: Boost the Growth in 2023
How AI Contributes to Marketing BDO Personalization of offerings or the whole marketing mix could “segment a population so that only some segments are worthy of receiving some opportunities or information, re-enforcing existing social (dis)advantages” (Mittelstadt et al., 2016, p. 9). As mentioned above, biased AI predictions, unfair and unequal treatments and targeting can result …
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